“Close The Glass Loop” and the European Wine Sector cheer to their partnership
The Comité Européen des Entreprises Vins – CEEV – joins FERVER, EXPRA, UNESDA, MWE, EUROCITIES, SPIRITSEUROPE and ACR+ as new founding partner of the Circular Economy Platform for Glass Collection & Recycling initiated by FEVE – the European glass packaging industry Federation.
Brussels, Monday 11 May
The wine sector will collaborate with the glass packaging value chain to achieve the ambitious target of collecting 90% of all glass packaging placed on the EU market, for recycling in a bottle-to-bottle closed loop, by 2030. The wine companies represented by CEEV through their national associations (1) are already committed to improve the environmental and sustainability performance of the wine sector while preserving its competitiveness. Partnering with Close the Glass Loop (2) is a signal that despite these particularly challenging times due to the COVID crisis, the Circular Economy remains a key priority for the wine sector.
“Wine is not an ordinary product and represents an enduring cultural symbol of fine life in which packaging has a fundamental role. With more than 90% of European wines packed in glass, it is clear this supplying industry is inherent part of our business model. By helping the glass packaging chain to improve their sustainability score, we directly improve ours”, states Ignacio Sánchez Recarte, CEEV Secretary General. “There are so many kinds of wines and our sector is extremely atomised, but glass is one of the few common and universal values we can use to transmit to consumers our sector’s engagement to preserve our planet.”