Introducing ‘Close the Glass Loop’

The European ambition to collect glass more and better, together

 Our vision

Close the Glass Loop’ is an industry platform to unite the glass collection and recycling value chain, and to establish a material stewardship programme that will result in more bottle-to-bottle recycling. We aim to increase the quantity and quality of available recycled glass – so that people don’t just recycle, but recycle more and better.

We want to achieve:

  • 90% average EU collection rate of used glass packaging by 2030 (up from the current average of 76%)
  • Better quality of recycled glass, so more recycled content can be used in a new production loop

A platform for a healthier planet

Glass is already Europe’s most recycled food and beverage packaging materiallatest figures put the collection rate at 76%. Most ends up back in the production loop: the average batch contains 52% recycled content. Yet new glass containers could be produced with more recycled glass, and we want to make that happen. By recycling more and better, we can progress on new EU 2030 recycling targets and the UN Sustainable Development Goals – particularly SDG 12: Responsible Production and Consumption – and achieve sustainable growth opportunities in the Circular Economy.

Recent European legislation has set new real recycling targets. The revised Packaging and Packaging Waste Directive is a major step forward, increasing recycling targets for glass packaging to 70% by 2025, and 75% by 2030 per country. Most importantly, new EU targets now measure the actual recycling of packaging materials – not just collection rates. This means that to achieve these real recycling targets, we will need to make more effort to increase and improve collection.

‘Close the Glass Loop’ aims to increase the recycled content available to the industry, by collecting more and better glass upfront. The whole value chain is involved in recycling: from the glass producer, to the brand owner and the filler, to the consumer and glass treater passing by the EPR and Waste Management Schemes, as well as collectors and municipalities. Our vision is to achieve full actual recycling of collected glass packaging, by working in partnership with the whole value chain to make sure our Circular Economy works better.

With ‘Close the Glass Loop’ currently taking shape, together we will define a joint approach, design European and national action plans and implement them. We are ambitious about having foundations built in time for a 2020 launch, together with our partners.

For more information on how to get involved, please contact Vanessa Chesnot – Product Policy Manager, FEVE (