‘Checkouts of Thanks’ | Europe | #CheersFromTheOcean with Friends of Glass
Glass: it’s endlessly recyclable, made from natural ingredients, and makes everything taste better. We can all make more sustainable choices for the sake of our planet, and it starts with everyday behaviors… like choosing glass. This summer, we set up custom checkouts across Europe: our special technology triggered a message of thanks from marine life anytime a shopper purchased a glass packaged item. The reactions of Europeans were priceless.