Why does packaging design matter?
For most of human civilisation, packaging served exclusively as a way to transport, store, and protect goods. It was not until the 20th century that packaging started to merge with branding to became one. Since then, packaging design has become a true brand ambassador on the shelves, as the consumer’s first point of contact with a product, at a moment that can strongly influence their purchasing decisions. That’s why packaging remains a crucial way for brands to maximise their appeal and convey their essence and commitments at a glance – and why glass continues to appeal to generations of consumers and brands alike.