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Join us on 24 November as we launch a new Glass Hallmark for people and planet

Brussels, 4 November 2020

Unveiling a New Glass Hallmark
for People and Planet

24 November 2020, 3PM-4PM CET (online)

We all strive for a more sustainable future – and as industries and businesses make strong commitments to sustainability, consumers are  also taking more and more steps to reduce their own footprint. They’re clear that they want to maximise health and wellbeing through their choices, both for the planet and for themselves, and equally clear that they expect businesses to make it easier for them to make these changes.

Join us online on 24 November to learn how the glass industry has been working to bring a new glass hallmark to life, as a strong symbol to remind consumers what they love about glass and how easy it is to recycle it. Co-developed with designers, consumers and brands, and founded on consumer research showing strong support for the health and environmental credentials of glass packaging, the glass hallmark will stand as a visual commitment to sustainability – and we’re inviting brands and businesses to get involved.

Moderated by FEVE’s Adeline Farrelly, we’ll be joined by Arnaud Warusfel of Bonduelle, Simona Salcudeanu from Insites Consulting, Eyeka Creative Crowdsourcing (a partner of Insites Consulting), and Michel Giannuzzi and Arnaud Aujouannet of the European Container Glass Federation. We hope to see you there!

Please register in advance: the link to join the online session will be sent to all registered participants ahead of the launch event.


14:58 – 15:00: Grab a coffee and log in! ☕

15:00 – 15:05: Opening by the Host, Adeline Farrelly, Secretary General of the European Container Glass Federation (FEVE)

15:05 – 15:10: Our vision for health and wellbeing in a Circular Economy: Introduction by Michel Giannuzzi, President of the European Container Glass Federation (FEVE)

15:10 – 15:20: The role of packaging in best preserving product, people and planet: What do consumers think and how does their opinion influence their purchasing behaviour? Presentation by Simona Salcudeanu, Researcher from InSites Consulting

15:20 – 15:35: Unveiling the new Glass Hallmark – a success story of collaboration with all stakeholders:
• Simona Salcudeanu, Eyeka Creative Crowdsourcing
• Arnaud Aujouannet, Chairman of the FEVE Market Place Committee
• Moderated by Adeline Farrelly

15:35 – 15:45: The value of the hallmark for brands: Bonduelle’s perspective
Discussion between Adeline Farrelly and Arnaud Warusfel, Development Packaging Manager, Bonduelle Europe Long Life

15:45 – 16:00: Q&A session

16:00 – 16:05: Closing remarks by the Host, Adeline Farrelly


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Glass is made from natural ingredients – making it best for preserving taste and quality​. As a tasteless and odourless material with no chemical interaction, glass prevents the transfer.




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