Glass packaging key to connecting with eco-conscious millennial beauty fans, industry survey finds

Paris, 30 January 2019,

When it comes to packaging for beauty, fragrance and medical products, three in four European millennials would opt for products in glass over any other packaging material, according to an independent consumer research survey commissioned by FEVE, the European Container Glass Federation.

Crucially, glass is clearly seen as the best packaging material for beauty, perfume and medical products by 77% of the 2,030 consumers surveyed – coming out ahead of plastic/polyethylene terephthalate (PET) and metal across five European markets. This strong support for glass can be attributed to its environmental credentials, its ability to preserve both quality and scent of the contents, and its premium feel.

These findings are released as ADF&PCD Paris launches its annual industry show dedicated to innovation in the perfume and cosmetic packaging community.

For further information contact:

Michael Delle Selve, Senior Communications Manager,
E-mail:, Tel: +32 (0)2 536 00 82

Follow FEVE now on Twitter! @FeveEU

 See full version of the 30 January 2019 English press release here

See full version of the 30 January 2019 French press release here