Glass packaging is the top choice for environmentally conscious consumers, new survey reveals

  • Half of consumers buying more products in glass packaging than in 2016, and 9 in 10 would recommend glass as the best packaging
  • Purchasing decisions increasingly driven by recyclability and environmental considerations
  • Results come as ‘Close the Glass Loop’ value chain stakeholders meet today to discuss how to further improve collection and recycling of glass

​Brussels22 April 2020 – As industries, businesses and politicians make strong commitments to initiatives like the European Green Deal and the UN Sustainable Development Goals, consumers all over Europe are taking more and more steps to reduce their environmental footprint – and latest figures from the glass industry show that awareness of recycling and environmental impact is increasingly driving everyday purchasing decisions.

An independent consumer research survey carried out among more than 10,000 consumers across 13 European countries, commissioned by Friends of Glass and the European Container Glass Federation (FEVE), reveals that people are buying more glass than ever before: half of consumers are now buying more products in glass packaging than three years ago. At the same time, 9 in 10 people would recommend glass as the best packaging material to friends and family; an 11% increase compared to 2016.

These findings are driven by the high recyclability of glass, along with a growing consumer awareness of its environmental credentials. See the full version of the press statement here.

Commenting on the survey results, Michael Delle Selve, Senior Communications Manager of FEVE, the European Container Glass Federation said: “As we prepare to mark another Earth Day, it’s heartening to see that not only is glass recycling on the rise across Europe, with a collection rate of 76%, but that the benefits of glass packaging and recycling are strongly resonating with consumers. Our ambition is to achieve both a collection rate of 90% by 2030 and full recycling of collected glass packaging – so that people don’t just recycle, but recycle more and better. At the end of the day, we all get out what we put in, which is why we’re urging everyone to join us in our effort to collect and recycle every single glass bottle. It’s simple, easy to do and it’ll make a huge impact on our planet and a huge difference for future generations.”

For more information on this European survey and to access the detailed findings, please visit Results are also available at a country level.