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Close the Glass Loop

The European ambition to collect more and better glass

Introducing the Close the Glass Loop

Launched in June 2020, ‘Close the Glass Loop’ is an industry partnership platform to increase the quantity and quality of recycled glass by establishing a material stewardship programme throughout the value chain that will result in more bottle-to-bottle recycling.

The European Platform brings together glass manufacturers, glass processors, food and beverage producers, extended producer responsibility schemes, and municipalities, which collectively represent all the players involved in the glass collection and recycling circular economy. We work together with a network of national partners across Europe to develop and implement tailored solutions for glass collection which work in the local context.

We’ve been collecting and recycling glass packaging for over 40 years and have achieved a collection for recycling rate of 79%.  Now, we want to go even further.

  • 90% average EU collection rate of used glass packaging by 2030.
  • Better quality of recycled glass, so more recycled content can be used in a new production loop.

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Glass is made from natural ingredients – making it best for preserving taste and quality​. As a tasteless and odourless material with no chemical interaction, glass prevents the transfer.




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