Container glass industry welcomes green claim proposalRead more
Brussels, 28 April 2015
Today, Friends of Glass launches the ‘Taste of Europe’ campaign in a bid to discover what tastes best represent the diverse range of cultures across Europe. Friends of Glass, an influential community movement that encourages Europeans to look beyond the label and choose glass packaging, is inviting consumers to #MapYourTaste via a fun online quiz. All findings will be combined to define the ultimate ‘Taste of Europe’.
Speaking on behalf of the Friends of Glass community, Vitaliano Torno, President of FEVE, the European Federation of Glass Packaging Manufacturers said: “FEVE is committed to make consumers aware of the benefits of glass packaging. The ‘Look Beyond the Label’ campaign focused last year on health and the inertness of glass. With #MapYourTaste, we are supporting consumer trends and European Food and Beverage cultural heritage.”
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Glass is made from natural ingredients – making it best for preserving taste and quality. As a tasteless and odourless material with no chemical interaction, glass prevents the transfer.