Facts & Product details

How much do you know about glass?

Made from sand, soda, ash and limestone, glass is the leading packaging material for spirits, wines and beer, as well as perfumery, cosmetics and pharmaceutical products.

Glass offers a whole host of benefits: it’s sustainable, it’s inert, it’s 100% and infinitely recyclable, reusable and refillable. Not only that, but it’s safe to store food and drinks in – and it’s aesthetically pleasing. Here are some facts and figures you might not know about Europe’s leading packaging material:

Glass – a sustainable packaging choice

Glass is 100% recyclable and can be recycled time and time again. In fact, glass is Europe’s most recycled food and beverage packaging material – latest figures put the collection rate at 76%.

Almost 8 in every 10 Europeans (76%) recognise that glass is the most environmentally-friendly packaging material. That’s a 50% increase on a decade ago!

Did you know: Recycled glass packaging can be recycled into a new container in as little as one month? Over a tonne of virgin raw materials are saved for every tonne of recycled glass. And that’s not all: each time one tonne of glass is recycled, about 580kg CO2 is saved throughout the supply chain, air pollution is reduced by 20% and water pollution cut by 50%!

Glass packaging is the beating heart of Europe’s sustainably-sound and authentic Circular Economy model, contributing to local value and job creation, while reducing the sector’s environmental footprint. Learn more.

Glass – the consumers’ choice

85% of Europeans would recommend glass as a packaging material – and 6 in 10 Europeans would choose glass over any other packaging option.

1 in 2 European consumers are using more glass packaging (InSites survey data, 2017 vs. 2014), mainly due to environmental and food safety concerns.

Glass is clearly considered the best packaging material for beauty, fragrance and medical products, with a 2018 study finding that over 3 in 4 consumers prefer it over plastic/PET or metal.

More than 8 in 10 Europeans prefer their wine to be stored in glass, with 78% believing that glass is the safest packaging material for drinks. Meanwhile, over half of consumers (53%) believe glass is the safest food packaging material.

Consumer preference for glass packaging is on the increase, proven by positive growth of the glass industry.

The glass industry – working together for a Circular Economy

The glass industry is committed to the UN 2030 Sustainable Development Goals. For example, every year we invest 610 million euros (over 10% of our costs) in upgrading container glass plants to become more sustainable. Learn more.

With Europe’s 160 glass manufacturing plants producing 80 billion bottles, jars and flacons each year, the European Glass Industry contributes €9.5 billion to annual EU GDP and provides 125,000 jobs every year.

Better yet, we’ve halved the amount of energy used per tonne of glass over the last 40 years. Nearly all of Europe’s glass plants now operate on natural gas, reflecting our commitment to climate action.